See the subject line. I ask because I’m genuinely curious: what’s hype? What’s “too much hype”? At what point is there so much hype that you’ll refuse to read something (“overhype”)?
When The Hundred Thousand Kingdoms first came out, I remember that the third review I saw complained about how much hype the book had received. I know this is a matter of perception and relativism. It’s entirely possible that the reviewer had been running in circles where everyone was talking about the book… but in my circles, no one was (at that time). And where did this hype come from? Like I said, it was only the third review. I’ve never been lucky enough to get the kind of ad campaign that I think of as hype — subway posters, Comic Con banners, TV commercials, full-page ads in schmancy magazines. But clearly my definition of hype does not match others’.
So what’s your definition of hype?
ETA: A great discussion popped up on Twitter (my feed) as a result of me posting this there, between myself, Cheryl Morgan, Niall Harrison, and several other bloggers, readers, reviewers, etc. Look at the Tweets of 11/8, from approximately 11 am EST.